Band Leaks Own Tracks To BitTorrent, Pretends To Be Pissed Off

from the not-quite-getting-it dept

Yes, part of the business model for using free music to your advantage is recognizing how that free music acts as a promotional good for you, but the band BuckCherry seems to have taken that a bit too far. It definitely seemed quite suspicious when the band, signed to a major label, put out a press release about how angry they were that their latest music was leaked online. So, the good folks over at TorrentFreak did a little investigating, and tracked down the fact that whoever leaked the album just so happened to use the same exact IP address as the band's manager. Oops.

So, let's try this again. Using free music as a promotional tool can work wonders, but part of that is in publicly embracing the fact that your fans want to share your music. Not creating mock outrage about it.

Filed Under: bittorrent, buckcherry, leaking, press releases


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  1. identicon
    Anonymous Cowherd, 31 Jul 2008 @ 5:32pm

    Getting it

    from the not-quite-getting-it dept

    Oh, I think they are definitely "getting it" -- both the promotional value of free music AND the promotional value of the Streisand Effect, exploiting both to the hilt. :P

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