by Mike Masnick
Wed, Jul 30th 2008 2:48am
As was widely expected, Amazon has now launched a new payment service for online retailers as something of a PayPal competitor. Basically, it will let people use their Amazon account info to buy things at other stores. Of course, as others have discovered, taking on PayPal -- while simple in concept -- has proven a lot more difficult in practice. Companies like Google and Yahoo have tried and haven't made much of a dent. Hell, even Amazon has tried this before, though that was a beta launch that never went very far. Actually getting retailers to implement this and then getting customers to use it is the challenge at this point, and it seems likely to be an uphill battle. There's definitely a sense that many people don't like PayPal, but it's so well established that to provide an alternative, you really need to offer something that provides significant value above and beyond Paypal -- and it's not clear that Amazon really does that.
If you liked this post, you may also be interested in...
- Techdirt Podcast Episode 78: What's Next For Online Video?
- Disappointing: Twitch Brings CFAA & Trademark Claim Against Bot Operators
- Ruling From EU's Top Court Confirms Copyright Levies Are A Ridiculous, Unworkable Mess
- German Publishers Whine Because They Must Pay To Authors Misappropriated Copyright Levies
- Not Funny: How The OFAC Is Outlawing Even The Lamest Attempts At Humor Over Terrorist Fears