by Mike Masnick
Mon, Jul 28th 2008 11:11am
It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.
If you liked this post, you may also be interested in...
- Microsoft 'Addresses' Windows 10 Privacy Concerns By Simply Not Mentioning Most Of Them
- DRM Still Breaking Games Nearly A Decade After Purchase
- Censoring Begins At Home: Iran Announces Plans To Build Its Own Internet, Operating System
- Microsoft Continues Its Backdoor Legal Fight Against Android: Sues Barnes & Noble Over Nook
- Does The FCC Really Not Understand The Difference Between A Device Operating System And A Mobile Network?