Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft

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  1. identicon
    jonnyq, 28 Jul 2008 @ 12:44pm

    Re: Getting annoyed by this

    Maybe you're misunderstanding the reasons people "hate" Vista?

    People "hate" it for these reasons:
    - It's a drastic change in interface with little to no real day-to-day benefit.
    - It's a drastic change in requirements with little to no real day-to-day benefit
    - It's a drastic change in price/cost with little to no day-today benefit
    - The artificial market created by making 6 different version with different featuresets confuses people, creates a support nightmare.
    - Third-party compatibility issues really are Microsoft's fault. Why was the API changed so drastically? Why is backward compatibility that hard?

    It's not a "zomg Vista is unstable" issue. That's a strawman argument.

    If you use other OS's, you'll know that OSX is a drastic interface change that offers a lot of benefit. Apple worked hard on backward compatibility as well. Compositing on Linux desktops has added a lot of extra features without drastically changing the interface and moving menus around, and yet my nVidia drivers for Linux are still compatible, and the requirements haven't changed a whole lot.

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