Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft


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  1. icon
    chris (profile), 28 Jul 2008 @ 12:28pm

    people think vista sucks, that means it sucks.

    the "market" is still composed of people. people's opinions, however uninformed, determine the market. the market for vista just isn't that friendly.

    MS is still high from the days when people camped out for windows 98 and is still trapped in the delusion that they can do no wrong.

    it's a different world now. the great unwashed masses have had computers long enough to be comfortable with them, and with the internet, so they are a much harder sell for a new version of windows than in the past.

    in the past, people got the latest version of windows with their first computer so they could finally get online. back then people didn't know any better. that's changed a bit.

    while they may still not know any better, they are reluctant to change and vista is not compelling enough to overcome said reluctance.

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