Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft


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  1. identicon
    CYNIC, 30 Aug 2008 @ 3:54pm

    About THAT OS

    Sometimes it seems like MS folks and employees are more busy on answering in forums like this one, than other ... hehehe

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