Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Trevlac, 28 Jul 2008 @ 5:51pm

    Now that I've replied to several people it's time to share my own experience. I am going to compare my computer's benchmarks from when I had XP to my upgrade of Vista.

    CPU: Intel Core 2 Duo Conroe E6550 @ 2.33 Ghz
    GFX: BFG Nvidia 8800 GT OC 512mb
    PSU: 550w
    RAM: 2gb @ PC2,6400 800mhz

    ***Windows XP Pro Service Pack 3 32-bit:
    Higher speeds in network transfer
    Higher speeds in hard drive writing/reading

    ***Windows Vista Ultimate Service Pace 1 32-bit:
    (With Aero-glass enabled, with a 1MB dreamscene wallpaper, UAC disabled)
    Higher performance with Adobe CS3 (all products)
    Higher performance with Crysis on medium
    Higher performance with all Orange Box games on highest
    Higher performance with Call of Duty 4 on highest
    Higher performance with World of Warcraft
    Higher performance with FFXI benchmark test
    Higher performance of general UI
    Higher performance of Microsoft Office Enterprise 2007

    ***Windows Vista Ultimate Service Pace 1 32-bit:
    (With all resource-using processes off)
    Highest performance with Adobe CS3 (all products)
    Highest performance with Crysis on high and very high
    Highest performance with all Orange Box games on highest
    Highest performance with Call of Duty 4 on highest
    Highest performance with World of Warcraft
    Highest performance with FFXI benchmark test
    Highest performance of general UI
    Highest performance of Microsoft Office Enterprise 2007


    So as you can see, programs related to media, gaming, and office use had the best performance on Vista (and better on Vista with all disabled) and even general OS speed was higher. Note this is on the same machine with the same hardware.

    XP greatly outclassed vista in Network file transfer and hard drive read/write tests. I'd have to say if the worst thing about vista is the speed it saves data, I'm not too worried.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.