Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft


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  1. icon
    John (profile), 28 Jul 2008 @ 5:20pm

    Two points

    First, to everyone complaining about the interface changes and everyone complaining about the complaining: yes, things will change, including the user interface. BUT, is the change for the better?

    The entire computing world has been raised and conditioned on the "File | Edit | View" menu system and now it's a ribbon? Huh? Why change? Were people getting confused by File > Save to save a file?

    And after how-many years of teaching people "Click the Start Menu", the start menu is now a flag. How does this help new people when a tech support person says "Click the Start Menu" and the newbie has no idea what a start menu is.

    Second, as I've said numerous times, the Vista "security" was doomed almost from the start. Here's the typical scenario:

    Vista asks the user: Do you really want to install Photoshop?
    User: Yes.
    Vista: Do you really want to install Office.
    User: Yes, come on already.
    Vista: Do you really want to install Quickbooks?
    User: Geez, just do it.
    Vista: Do you really want to install Adobe Acrobat?
    User: I swear, I'm going to kick you across the room if you ask me again.
    Vista: Do you really want to install Trojan V32 Worm?
    User: What did I just say? Yes- install it and let me work!

    Is security an issue? Of course. But getting pestered by an operating system when you just want to work is annoying.

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