Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft


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  1. identicon
    Maxwell, 28 Jul 2008 @ 11:49am

    Re: Getting annoyed by this

    Odd, my experience is just the opposite. Of the users I know running Vista, most have since told me how disappointed they are and how confusing it is to have to re-think where everything resides and how it's supposed to work now.

    From a support perspective, I have to agree -- what a nightmare trying find things in the needlessly rearranged menus and restructured filesystem. I'm not saying that XP is the be-all-end-all for anything but please MS, make up your mind where things will live and what they'll be called and then stick to it!

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