Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft


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  1. icon
    Wolferz (profile), 28 Jul 2008 @ 3:36pm

    Re: Re: Getting annoyed by this

    "- Third-party compatibility issues really are Microsoft's fault. Why was the API changed so drastically? Why is backward compatibility that hard?"

    security.

    "- The artificial market created by making 6 different version with different featuresets confuses people, creates a support nightmare."

    It was a requested feature. And it's 4 "editions." With various sub-versions for 64bit vs 32 bit machines and OEM vs Retail. Something like 16 versions total if you wanna get technical. Oh and I've had no problem supporting them. For 99.9% of problems the edition or version of vista is irrelevant, as the symptoms and solutions is the same. If you take a little time to learn the differences between editions and take a quick run to system properties to get that info the rest is cake.

    "- It's a drastic change in price/cost with little to no day-today benefit"

    Price didn't really change... XP Home = Vista Home for price. XP Pro = Vista Premium for price. If your looking to save some money and don't need the extra features you can get Vista Home Basic, the cheapest windows since windows 95, or if your a business with special needs you can get Vista Business.

    "- It's a drastic change in requirements with little to no real day-to-day benefit"

    Many of my clients like features like the indexing service. And while the requirements have gone up, the cost of a computer to run it is lower than it was at XP's launch. So it doesn't really matter that requirements are higher. You can get a Vista Ready computer for $400 from Dell and never have a problem with it being slow.

    "- It's a drastic change in interface with little to no real day-to-day benefit."

    Many of my clients like the new layout better. They find it faster and more intuitive to use. Personally so do I.

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