Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    truk, 28 Jul 2008 @ 2:01pm

    Vista Premium

    OK... i've read all these comments so i have to put in my own. I've been running vista on my home computer now for about 6 months and I have to say i have mixed emotions about it. Its definitely a hog on resources and slower with all the security protocals and such. I hate the fact i can't find things in the same place as XP but it boots ok, no blue screens, I have driver issues for simple things that are not old - bought since I have had Vista or right before. My nvidia driver has issues for some reason and will crash. I have a new laser printer that was Vista ready that won't work with anything but my XP and Linux machine. Even though I do like its performance I have to have XP running in the house for software and other things I need every day. Overall I wish I could use something else... Xp is old and needed an upgrade, Linux is getting there but isn't YET. I have it and will keep it but it just pisses me off now and then and I have to say someone dropped the ball on this really bad... I think they were thinking to grand and to techie when they designed it. Thats simple language for over Engineering.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.