Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft


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  1. identicon
    Josh, 28 Jul 2008 @ 1:38pm

    Just finished rolling out a 500 unit Vista deployment with a mix of laptops and desktops. Prior to deploying vista I received complaint after complaint from employees who just "knew" that Vista was a disaster; they obviously saw the Mac commercials and were lead like sheep to believe the hype.

    Long story short, I have not had a single complaint about Vista so far. Several how-to questions but the feedback that we are getting indicates that everyone is extremely satisfied with its ease of use and functionality.

    Someone earlier said back it up with numbers… Well there are 500+ employees successfully utilizing Vista for well over a month with minimal Vista

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