Microsoft Plays Practical Joke On People To Convince Them They Like Vista

from the talk-about-getting-desparate dept

It's no secret that Microsoft has a bit of a problem on its hands concerning the general public's impression of Microsoft Vista. The fact that people regularly joke about "upgrading" to the previous OS version, XP, is clearly an issue for the company. So what did it do? Apparently, it played a bit of a practical joke on people, getting them to play around with Vista, while pretending it was an early version of the OS that will come after Vista. Microsoft was clearly trying to get quotes out of people about how cool it looked -- and the company carefully made sure to get users of a wide variety of operating systems (Mac, Linux, Windows XP and Windows 2000, according to the site). While it might come across as a neat little publicity stunt, it does give you a sense of just how bad Microsoft's initial marketing campaign was. In order to make up for it, the company had to trick people into trying out Vista. Ouch.

Filed Under: operating system, practical joke, vista, xp
Companies: microsoft

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Dan, 28 Jul 2008 @ 11:22am

    Getting annoyed by this

    Alright here goes: The only people I have ever met that "hate" Vista are people that have never even used it. As a first year student at Georgia Tech, I bought a new laptop with Vista on it. Most of my friends used Vista. As far as I know, none of us had any issues with it, other than poor driver support from third parties like nVidia. In the year that I've had this laptop, I have had zero BSOD. Compare that to the 5 or 6 that I've had on my XP Professional desktop, that sits right next to my laptop on my desk and is used far less. Microsoft's biggest mistake was to let the Mac ad campaign drag Vista through the mud for so long without any kind of rebuttal. Ask any informed person that uses multiple OSes (like me, Leopard, Ubuntu, XP, and Vista) on a routine basis, and they'll tell you that Vista just gets a bad rap, and isn't anywhere near as bad as XP was when it first came out.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Show Now: Takedown
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.