Monster Cable's Lawyers Realize That Even A Moron In A Hurry Knows The Difference Between A Salt Lick And A TV Cable

from the trademark-fun dept

Monster Cable has a long history of abusing trademark law to threaten and/or sue pretty much any company that uses the name "Monster" in its brand. That has included the TV show Monster Garage, a clothing store called MonsterVintage, Disney for the movie Monsters, Inc., the makers of Monster Energy drink, the Chicago Bears for having the nickname "Monsters of the Midway," and the Boston Red Sox for offering "Monster seats" on top of their famous "Green Monster" wall. We recently noted that it had also gone after Monster Mini Golf.

Of course, that's not how trademark law works. It doesn't give Monster Cable total control over the name Monster. It just gives the company the right to prevent others from using the brand in the same market in a way that is likely to confuse consumers. It's difficult to believe that anyone would think that Monsters, Inc., was somehow from Monster Cable. But, on and on it goes -- though, it appears that Monster Cable's lawyers were finally convinced to drop one suit. An anonymous reader points us to the news that Monster Cable has withdrawn its trademark challenge against the makers of Monster Deer Block, a salt and mineral lick designed to attract wild deer. Apparently, some lawyers for the makers of Monster Deer Block persuaded Monster Cable's lawyers that there was little chance of consumer confusion between the product and the makers of expensive audio/video cabling.

Filed Under: cables, monster deer block, moron in a hurry, salt lick, trademark
Companies: monster cable


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  1. identicon
    Willton, 22 Jul 2008 @ 5:59pm

    Lawyers don't make these decisions

    Keep in mind that the lawyers for Monster Cable are not the ones calling the shots. The lawyers for Monster Cable are mere agents for the company; they don't typically have the authority to make the decisions of who to target and whether to sue or settle. Those decisions are made by the decision makers: the executive officers or the board of directors. If you're looking to blame someone, blame them.

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