by Mike Masnick
Thu, Jul 17th 2008 5:54pm
The common refrain on the newspaper industry is that it's dying out, being replaced by online news sources. Of course, that leaves out some important facts: such as the fact that there are newspaper chains that are actually doing quite well, even when they mostly focus on the old dinosaur of actual newspapers. Romenesko points us to a story about David Black, a Canadian newspaper publisher who owns a ton of local newspapers around Canada and the US that are actually doing quite well. But, that's because they're not competing with the big dailys, but focus on having a lean staff that writes almost exclusively about local news. His papers are all local papers, that don't try to provide all that other news that you can already get online, but the news that is only going to be interesting to a small group of folks. But, as Black has learned over many years, those small groups of folks are a lucrative audience. While other newspapers have trouble competing, Black's are full of ads -- many from local businesses which find those papers an effective (and cost effective) way to cut through the clutter.
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