by Mike Masnick
Wed, Jul 16th 2008 3:13am
Every time you think someone has sued Google for every possible sin imaginable, someone pops up with yet another lawsuit. The latest is that Google is being sued by a lawyer (who, of course, is trying to turn it into a class action suit) complaining that the ads he bought on Google were shown on parked domains and error pages which resulted in bad clicks. There are a few separate issues here that all seem to get mixed up in the lawsuit. If the the ads were really shown in places where they weren't relevant, then it shouldn't be a huge problem, as you would expect that there wouldn't be many clicks (Google's ad system only costs money if someone clicks). And, indeed, there were only a few clicks -- and none of those clicks turned into real leads for the lawyer. So the real question might be whether or not those clicks were fraudulent clicks -- but that doesn't seem to be what the lawsuit claims. Instead, the guy is just upset that his ads were shown on such pages and claims that Google is guilty of "fraud, business code violations, and unjust enrichment" for showing the ads on such pages. This seems like a tough one to prove. Google shows ads in plenty of places. If the clicks were fraudulent, that's one thing. But just because the clicks on certain pages didn't turn into leads (and we're talking about a rather small sample size that the guy is basing this on) it doesn't mean that Google is guilty of "fraud."
If you liked this post, you may also be interested in...
- New 'Perceptual' Ad Blocking Tech Doesn't Win The Ad Blocking War, But It May Put Advertisers On Their Heels... Permanently
- AT&T, Verizon Feign Ethical Outrage, Pile On Google's 'Extremist' Ad Woes
- The Ad Industry Is Really Excited About Plans To Gut Broadband Privacy Protections
- Baltimore Ravens Owner Has Ingenious Solution For NFL Ratings Drop: Stop Annoying Fans With Too Many Ads
- Facebook Finds More Broken Metrics, Metrics Industry Rejoices