by Mike Masnick
Thu, Jul 10th 2008 12:12am
In case you hadn't realized it, a new research report (that I'm sure you can buy for plenty of money) says that it's not so easy to make a viral marketing campaign actually be viral. Who knew? Well, probably everyone but some marketers. Viral campaigns are nice if you can get them to work, but betting an entire strategy on a viral campaign is pretty dangerous, no matter how much the media pretends that there's some secret magical formula to make products viral.
If you liked this post, you may also be interested in...
- DailyDirt: Data Is Everywhere, Let's Use It
- Marketing Failure: Microsoft Pays NFL To Use Its Surface Tablets -- And People Still Call Them 'iPad-Like Tools'
- FCC Issues Largest Ever Fine To Verizon For Hiding Ability To 'Opt-Out' Of Selling Customer Info To Marketers
- FIFA Pisses Away Free Advertising By Banning F1 Racer's Tribute Helmet To Germany's Futbol Team
- Open Letter To Data Brokers Are A Bunch Of Idiots Or Current Business