writes in to point us to the not-particularly-surprising news that Sunday Night Football is the least DVR'd show on television
, with only 1% of viewers watching it on a DVR. It's not surprising, mainly because it's a live sporting event, and there's added value in knowing what happens as soon as it happens, and being a part of the broader experience of a live sporting event. However, Aaron also posits a second idea why certain television shows might be somewhat "DVR-proof," noting that certain shows that have a cultural following have a "watercooler effect" that makes people want to watch it as soon as it airs to make sure they can take part in the conversation the next day. Effectively, those shows, whether "live" or not, have extra value
in being watched live (or close to live). Of course, making sure your show is watercooler conversation material isn't always so easy.
Then again... perhaps the answer is that you shouldn't want
to DVR-proof your TV shows. A separate study is finding that DVRs can actually help increase viewership
of television programming, since it allows people to have the show fit their own schedule. This shouldn't actually be a surprise -- but to network execs who fear time shifting, it's an important concept to repeat.