Metallica Still Doesn't Get It: Forces Early Reviews Of Latest Album Offline

from the have-they-ever-used-the-internet? dept

While Metallica has been trying to appear more internet friendly these days, it sounds like the band still has a lot to learn. Representatives of the band invited a bunch of music journalists and bloggers to a "listening party" last week to hear tracks off its upcoming album. Attendees weren't asked to sign any kind of embargo or non-disclosure form. So, as you might expect, some of them went home and wrote up quick reviews based on what they heard. And that was the point at which Metallica representatives went around demanding that these early reviewers take down the reviews, claiming that the songs they heard were an early mix of the album, rather than the final cut. If that's the case, then they shouldn't have played it for journalists -- or they should have at least required a non-disclosure agreement. To go around forcing journalists to remove their reviews of music played for them by a Metallica representative is simply ridiculous. Not only that, but it wasn't even as if the reviews were bad. Last time we wrote about Metallica, we noted that the band was still suffering from the hit its reputation took in 2000 when it sued Napster and various colleges. Pulling stunts like this only makes sure that its reputation will continue to slide.

Filed Under: internet, metallica, reviews, takedowns

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  1. identicon
    Jacone2, 11 Jun 2008 @ 12:38pm

    Metallica is just a band

    Being a long, long time fan. Have seen them 7 times have the tattoo. Met James and Jason at a meet and greet. I can say I'm qualified to comment here. So I'll just say two things: First of all it's just music, either you like it or you don't. All this other shit ie. Metallica suck, they sold their fans out, Napster etc, doesn't really matter as long as you still like the music. St. Anger was a disappointment but at least they tried something different, even if they missed the mark. I'll still by the new album because I'm a true fan.
    The other thing is why are people who doen't like Metallica anymore (or ever) commenting at all? Why are you interested in something you don't like? Seems like a collosal waste of energy to me. Buncha wankers!

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