The User Generated Font Community
from the challenging-business-models dept
A few months back, we wrote about how one font company got so upset that one of its fonts was found on a file sharing network that it sent a huge bill to the guy it believed was responsible, and then increased the price on the font, along with a huge rant about people "stealing" their fonts. This is like the RIAA flipping out over file sharing -- and rather than recognizing that the unauthorized file sharing was actually a sign of people wanting a more efficient market -- trying to resist that market.
Then, compare that to this wonderful story in Slate about an online service called FontStruct that lets anyone create and share their own fonts. Suddenly, a large group of folks who didn't even have the means before can now make their own fonts. They're certainly not as good as professional fonts in most cases, but for many people they are good enough (and some of them are quite good). As the article notes: "FontStruct is the Casiotone keyboard of font-making. Maybe you can use it to bang out a credible pop song. Beethoven? No way."
But just as user generated content has changed other businesses, it also impacts these smaller businesses. Now some (and I'm sure the font company we discussed earlier would agree) will bemoan this situation, complain about the "amateurs," insult the crappy fonts and insist that it will hurt the overall market. But that's the wrong way to look at this. What we're seeing is more fonts available, and more people even being aware of font possibilities. The best work bubbles to the top, thanks to a rating system. A good font designer can use a program like this to highlight and promote his or her works -- and then sell the ability to do custom work as well, or additional design work. It becomes a win-win across the board. More fonts are available, it's easier for the best designers to promote themselves, and more people who would never consider paying for a font learn about what's possible and available.