When Ideas Are Easy And Execution Is Hard... It Makes Sense To Share Your Ideas

from the be-open,-be-good dept

We've been hitting on the theme that ideas are easy, while execution is hard for a while now -- and a friend pointed me to a worthwhile blog post by Brad Burnham, an experienced venture capitalist, now a partner with Union Square Ventures. Burnham muses that the successful entrepreneurs he's backed tended to be the ones who were the most open about their ideas, not just with him, but with everyone. What it really comes back to is this idea that ideas are easy and execution is difficult. The entrepreneur who is living and breathing the idea (and has probably already tested out a bunch of different related ideas) is likely to gain a lot more from the conversation with an outsider (even a potential competitor) than that other person is going to gain from talking to the entrepreneur. While there is an old-school mentality that you need to keep things secret, history has shown that that tends not to be the best way to grow a successful business. When you do that, you end up making all sorts of mistakes that a few conversations may have helped you avoid.

An interesting parallel to this debate is the discussion we had last year about noncompetes. What the research there has shown is that a big part of the reason for Silicon Valley's success is the fact that noncompete agreements are unenforceable in California. What happened, then, was much more job-hopping, and a much faster dispersion not just of ideas, but of problem solving and innovation across the industry. In AnnaLee Saxenian's book that kicked off this debate, she noted that Silicon Valley culture was such that many engineers here spent plenty of time discussing their biggest challenges with direct competitors, just to get better ideas -- believing that solving the big problems would work out better in the end for everyone, and that holding back ideas didn't solve anything. Amusingly, in that case, Burnham's partner at Union Square Ventures, Fred Wilson, took the other side: favoring noncompetes (though, I get the feeling Wilson's changing his mind as the evidence has been presented).

This also, by the way, goes completely against the theory (chiefly propagated by supporters of a stronger patent system) that without patents, the world would devolve into an innovation-free zone where trade secrecy ruled. That seems unlikely to happen, based on exactly what Burnham and others have noticed. Keeping an idea secret not only is unlikely to be effective, it can often stifle the necessary development. Thus, it will be the companies that are more open and free with their ideas that dominate the market. The key reason why, of course, goes back to what we talked about at the beginning. Ideas are certainly important, but it's execution that's the key to success -- and being more free in sharing your ideas will often help you execute better.

Burnham also asks about whether or not it's possible to "model" this openness -- and I think it is. In fact, in many ways it matches the infinite goods economic model we've been discussing, with the ideas representing the infinite goods, and the execution being the main scarcity. So, in the same way that freeing up music helps expand the opportunities for every other area of the music business, opening up your idea is likely to open up many huge new opportunities for the entrepreneur in how to execute successfully. If you really want to model it mathematically, you could probably build something based on the economic models that made Paul Romer famous (and should eventually net him a Nobel prize), but that might be overkill for what Burnham is looking for. However, if you're familiar with Romer's work, applying it to this scenario should make you see how much more powerful sharing ideas can be vs. keeping them secret. It's not just a small edge -- it can be a huge difference. I've been working on a few simpler models myself that I'm hoping to share (openly and freely!) soon enough, in the hopes that others can improve on them.

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  1. identicon
    Jason, 4 Jun 2008 @ 3:42pm

    As I answered above, try following the links. Or, if you are too lazy to do that, go read the research

    See my earlier comment on this.

    If I had to repeatedly point out the research I've pointed out in the past just to satisfy every new person who shows up, this would be a mighty boring site.

    True, but you could do so briefly and then point to an earlier post/comment *you* made that explains your point further.

    there's no reason to reply to your strawman here

    I'm working on the implications of your statements. To me, saying a screenplay is "just content" clearly implies (whether you recognize it or not) that there's no unique value to a screenplay.

    Because you're not talking about capitalizing on the execution. You're talking about capitalizing on PROTECTIONISM.

    How does a novelist capitalize on the execution of a novel *other than* capitalizing on the thing that he/she executes: namely, the novel? This is where you lose me.

    If you choose to answer, please consider that a writer can't crank out a novel every few days. Many take years to create.

    And please don't answer with "market your ability to write" because that's no kind of answer. All that says in essence is: you can't make money by creating novels, you can only make money by becoming a writer-for-hire (journalist, technical writer, copywriter, etc.) and using your novels as a marketing/PR tool.

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