Sorry T-Mobile, Other Companies Can Use The Color Magenta

from the trademark-isn't-ownership dept

A while back T-Mobile received a trademark on the color magenta for use in selling mobile phone services in certain markets, but it seems to be taking the trademark a little more seriously than it should, even to the point of threatening the blog Engadget for having a magenta-colored logo. It also took mobile operator Telia to court in Denmark for its own use of a magenta logo, but missed out on a couple of important facts: Telia and T-Mobile don't compete in the same markets in Denmark and (more importantly) Telia's magenta is a different shade of Magenta. The court has not just tossed out the lawsuit, but has dumped the court costs and Telia's legal fees onto T-Mobile's bill. Hopefully that will teach them that trademark law shouldn't be abused.

Filed Under: magenta, trademark
Companies: t-mobile, telia


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  1. identicon
    DS78, 30 May 2008 @ 7:16am

    Re: Re: Really?

    Here's the two things that get me. First, is that ability to trademark a color. Not as it applies to your logo, business etc. but just a color. Second, color is subjective. Not subjective by opinion, but by perception. People see color differently.

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