by Mike Masnick
Thu, May 29th 2008 10:34am
While I do think Blockbuster is trying a few interesting ideas in its ongoing effort to adapt to a rapidly changing market, some of its ideas are just flat out bad. For example, new Chairman and CEO James Keyes actually spent time at the company's recent shareholder meeting to unveil and talk up the possibilities of a special movie download kiosk that can be placed in stores. It sounds like someone got "kiosk fever." For those who don't follow the e-retailing space, I guess you can be forgiven for actually thinking digital kiosks make sense (though, barely). But the concept of in-store kiosks for digital content has been around for over 20 years, and shows up like clockwork every two years or so -- and fails miserably every time. People just aren't interested -- especially when they have the best, most useful "kiosk" they could ever need at their home in the form of their computer. The idea that people will want to go to a Blockbuster store to download a movie seems preposterous.
If you liked this post, you may also be interested in...
- Despite Losing Money Year After Year, States Still Wondering How They Can Hand Out BIGGER Subsidies To Hollywood
- Cable's Latest Great Idea: Speed Up Programs So They Can Stuff More Ads Into Every Hour
- Apparently The Best Way To Decrease Movie Piracy Is To Get Rid Of The Oscars
- Blockbuster Bankruptcy, Yet Again, Highlights How It's Not Easy To Just Copy The Disruptive Innovation
- Why Waiting Until A New Business Model Is Proven Doesn't Work