ABC Still Excited About DVRs That Disable Fast Forward

from the bad,-bad-ideas dept

A few months ago, we wrote about how ABC was excitedly testing a new DVR technology that would prevent people from fast forwarding through commercials on their DVR. If this seems dumb and destined to fail, that's because it's dumb and destined to fail. You don't compete with things like a fully functional DVR that has features people want by creating a crappy DVR that doesn't have the features people want. That story got plenty of attention -- which should have made its way back to ABC. But, if it did, the company is ignoring it. As reader Joey writes in to let us know, at ABC's recent "upfronts" where it pitches its latest efforts to advertisers, it's still excitedly pushing the idea of the fast-forward-disabled DVR (in the update at 4:34). The NY Times reporter claimed it was "a fancy way to combat DVR use." Except, that it's not. It's a dumb way to combat DVR use because all it will do is anger a bunch of people and get them to go out and buy a DVR that doesn't do that sort of thing.

Filed Under: commercials, dvrs, fast forward
Companies: abc, disney

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  1. identicon
    Nitro, 19 May 2008 @ 12:28pm


    I love my DVR. It is a DVD recorder with a hard drive. Does all the same crap as any other DVR except I don't pay a monthly fee for it. Even has an edit option that allows you to delete commercials, I mean scenes, before burning them to DVD. The only thing it lacks is a second tuner, but all I have to do to defeat that is switch to the TV. It allows you to watch movies while something is recording to the hard drive or even watch a recording from the hard drive while something is in the process of recording to the hard drive. Pretty much what those monthly fee DVR's do. It even has a digital tuner, of course it only display standard definition, but it does upconvert DVD's to 1080p. Don't matter much as I don't have an HD TV yet. Anyways... I have gotten partially off subject, so I with this now.

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