ABC Still Excited About DVRs That Disable Fast Forward

from the bad,-bad-ideas dept

A few months ago, we wrote about how ABC was excitedly testing a new DVR technology that would prevent people from fast forwarding through commercials on their DVR. If this seems dumb and destined to fail, that's because it's dumb and destined to fail. You don't compete with things like a fully functional DVR that has features people want by creating a crappy DVR that doesn't have the features people want. That story got plenty of attention -- which should have made its way back to ABC. But, if it did, the company is ignoring it. As reader Joey writes in to let us know, at ABC's recent "upfronts" where it pitches its latest efforts to advertisers, it's still excitedly pushing the idea of the fast-forward-disabled DVR (in the update at 4:34). The NY Times reporter claimed it was "a fancy way to combat DVR use." Except, that it's not. It's a dumb way to combat DVR use because all it will do is anger a bunch of people and get them to go out and buy a DVR that doesn't do that sort of thing.

Filed Under: commercials, dvrs, fast forward
Companies: abc, disney


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  1. identicon
    busy hands, 19 May 2008 @ 11:27am

    Long live DVD decrypter & its ability to "remove" the fast forward block :)

    I want a discount for having to sit thro Advert crap. Thank god we humans need to use the toilet, etc or i`d have slashed my wrists by now.

    I didnt PAY for ADVERTS , i paid for the main film. Slysoft will see these muppets right :) Ripp away i say

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