Congressmen Not Happy About Charter's Plan To Sell Out Users To Advertisers

from the might-want-to-think-twice dept

While Charter Communications is out defending its efforts to inject ads into your surfing activities by collecting data on where you surf, it appears that some powerful Congressional Representatives are suggesting that Charter might want to think twice about implementing this. Reps. Ed Markey and Joe Barton (who both have a fair amount of power in Congress) have sent Charter a letter warning the company that doing this without letting people affirmatively opt-in may violate the Communications Act, which limits what cable companies can do with customer records. What's really surprising is that, after so much anger over similar efforts in the UK (including similar questions about legality) that Charter forged right ahead with a nearly identical plan in the US, positioning it as an "enhancement." Update And on top of this, reports are now coming out that opt-ing out of this system isn't so easy after all.
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Filed Under: advertising, clickstream tracking, congress, ed markey, joe barton, opt-in, opt-out
Companies: charter communications

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  1. identicon
    Anonymous Coward, 16 May 2008 @ 5:49pm

    Wow, so not everyone on the hill is bought and paid for.

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