News You Could Do Without

by Mike Masnick

Filed Under:
ads, search ads

google, microsoft, yahoo

And Just Like That... Neither Yahoo Nor Google Really That Motivated To Complete A Search Ad Deal

from the after-sobering-up... dept

Last month Yahoo did what it had previously insisted it wouldn't do: it began testing Google's ads in place of its own search ads. At the time, Yahoo insisted that it had nothing whatsoever to do with Microsoft's attempted takeover. It even claimed that the plans had been put in place well before Microsoft's unsolicited offer. Of course, now that Microsoft has withdrawn the offer -- citing the potential ad deal with Google as one of the main reasons for backing away -- suddenly it appears that neither Yahoo nor Google are all that keen on moving forward on a more advanced deal. Funny how that works.

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  1. identicon
    Anonymous Coward, 8 May 2008 @ 5:30am

    Re: Win Win?

    "Microhoo" would have been good for Google most likely. The corporate cultures of Yahoo and Microsoft are too different, and MS is notorious for dismantling any existing technology in a company they buy to use a MS version.

    Their purchase of hotmail comes to mind . . .

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