News You Could Do Without

by Mike Masnick


Filed Under:
ads, search ads

Companies:
google, microsoft, yahoo



And Just Like That... Neither Yahoo Nor Google Really That Motivated To Complete A Search Ad Deal

from the after-sobering-up... dept

Last month Yahoo did what it had previously insisted it wouldn't do: it began testing Google's ads in place of its own search ads. At the time, Yahoo insisted that it had nothing whatsoever to do with Microsoft's attempted takeover. It even claimed that the plans had been put in place well before Microsoft's unsolicited offer. Of course, now that Microsoft has withdrawn the offer -- citing the potential ad deal with Google as one of the main reasons for backing away -- suddenly it appears that neither Yahoo nor Google are all that keen on moving forward on a more advanced deal. Funny how that works.

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  1. identicon
    Doug Robb, 8 May 2008 @ 5:25am

    Lose Lose

    I think MS$$$ dodged a bullet by not shovelling out all the extra cash when its improved offer was rejected. Really what were those Yahoo guys thinking? I think shareholders will be pretty pissed with what happens next. They are going backwards from here ... when they could have walked away on the top end of the market.

    And as for google - more time to establish applications as services so at least they have had a win!

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