News You Could Do Without

by Mike Masnick


Filed Under:
ads, search ads

Companies:
google, microsoft, yahoo



And Just Like That... Neither Yahoo Nor Google Really That Motivated To Complete A Search Ad Deal

from the after-sobering-up... dept

Last month Yahoo did what it had previously insisted it wouldn't do: it began testing Google's ads in place of its own search ads. At the time, Yahoo insisted that it had nothing whatsoever to do with Microsoft's attempted takeover. It even claimed that the plans had been put in place well before Microsoft's unsolicited offer. Of course, now that Microsoft has withdrawn the offer -- citing the potential ad deal with Google as one of the main reasons for backing away -- suddenly it appears that neither Yahoo nor Google are all that keen on moving forward on a more advanced deal. Funny how that works.

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  1. identicon
    Anonymous Coward, 8 May 2008 @ 9:24am

    Why would an ad deal scare Microsoft away? I know their search engines are competitors..but couldn't Microsoft get out of the deal, and if not, merely wait for it to expire and then switch.

    They'd still make money on the ad deal, just maybe not as much.

    Secondily, now that the deal has fizzled, Microsoft should again solicite an offer.

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