Despite Winning The HD Format War, Blu-Ray Sales Dropped

from the whoops dept

We've been pretty harsh on the warring camps over the next generation DVD standard, pointing out, frankly, that most people just didn't care, and the longer the two sides battled, the worse the problem would get. However, even given that I wouldn't have expected the latest news that Blu-ray sales have plummeted from January to February, following its eventual win in the standards battle. Research group NPD chalks up the sales drop to the high prices of Blu-ray DVD players... but that doesn't make any sense. The players were already expensive -- so you'd at least expect sales to remain constant, even if selling prices may have bumped up a bit without the HD DVD competition.

My guess is that a few different things may have impacted the decline in sales. First, there's the seasonal aspect of it (and February is a short month). But, perhaps even more important is that the whole standards battle itself turned users off from any form of next generation DVDs. Those who were HD DVD early adopters are pissed off that they bet on the wrong horse, and those who didn't follow the space closely just know that some folks got screwed -- and don't want to take the chance. One other factor may be the widespread stories warning people not to buy Blu-ray, because the player profile is getting updated, and many older players are not upgradeable. Either way, the backers of Blu-ray can't be all that thrilled that the end of the standards battle didn't lead to a jump in sales. Perhaps they should have spent a bit more time coming up with reasons for consumers to buy rather than wasting all that time fighting with HD DVD.

Filed Under: blu-ray, hd dvd, sales, standards battles


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  1. identicon
    Jman594, 2 May 2008 @ 8:19am

    Re: Re: Re: Re: Myth Busting?

    Environmentalist do not support the current use of bioethanol.

    Then tell me, shelley, why the hell I am forced to put it in my gas tank. Considering that you can't be an enviro-mental-ist without also being on the left (sterotype alert), it surley isn't the right forcing this down our throats. And if that's the case, then the enviro-mental-ists in fact ARE for using biofuels.

    You seem to be part of the spectrum for preservation of the environment, what's next? What will I be forced to buy, use, give up, or just plain let go? I am on board when it comes to biodegradable stuff, but, I am in no way shape or form sold on the fact that we can change the climate of this planet. I have no problem using coal or oil or nuclear or any thing else for that matter. Just let me buy my friggen lightbulbs for 25cents a piece.


    China? Since when did they take any of our manufacturing jobs? the early 70's when tech was first starting to blossom? The fact is that they have always held the market on cheap labor and high production. If it were my money that I was investing, I would manufacture over there too. Nobody can afford union wages. It is very difficult for those who can't afford much to buy American. Whose fault is that?

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