Despite Winning The HD Format War, Blu-Ray Sales Dropped

from the whoops dept

We've been pretty harsh on the warring camps over the next generation DVD standard, pointing out, frankly, that most people just didn't care, and the longer the two sides battled, the worse the problem would get. However, even given that I wouldn't have expected the latest news that Blu-ray sales have plummeted from January to February, following its eventual win in the standards battle. Research group NPD chalks up the sales drop to the high prices of Blu-ray DVD players... but that doesn't make any sense. The players were already expensive -- so you'd at least expect sales to remain constant, even if selling prices may have bumped up a bit without the HD DVD competition.

My guess is that a few different things may have impacted the decline in sales. First, there's the seasonal aspect of it (and February is a short month). But, perhaps even more important is that the whole standards battle itself turned users off from any form of next generation DVDs. Those who were HD DVD early adopters are pissed off that they bet on the wrong horse, and those who didn't follow the space closely just know that some folks got screwed -- and don't want to take the chance. One other factor may be the widespread stories warning people not to buy Blu-ray, because the player profile is getting updated, and many older players are not upgradeable. Either way, the backers of Blu-ray can't be all that thrilled that the end of the standards battle didn't lead to a jump in sales. Perhaps they should have spent a bit more time coming up with reasons for consumers to buy rather than wasting all that time fighting with HD DVD.

Filed Under: blu-ray, hd dvd, sales, standards battles

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  1. identicon
    Jman594, 2 May 2008 @ 5:32am


    As for your Myth Busting, there is nothing wrong with the economy persey, the problem is the weak dollar. OPEC said it, why should they care about the US and their weak dollar. Do you hear about people in Europe whining about gas prices? You don't because their currency almost doubles the value of ours.

    What was it that happend two years ago in congress? Something about the American people have spoken. Well, hope your all happy. Can't blame the one at the top, he doen't write bills to drain the value of the dollar. Forcing lenders to make risky loans (which lowers the dollar) and then calling them assholes and preditory lenders for doing exactly what congress told them. You guys have no sense. Don't bitch to me about losing jobs (GM), paying for light bulbs (2011), or saving the environment until you all stop using gas, electricity, or any other form of energy that creates a carbon footprint.

    Nasa NOW says that we may be in for Global cooling for the next 10 to 25 years. Fuck you Al Gore!!

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