Despite Winning The HD Format War, Blu-Ray Sales Dropped

from the whoops dept

We've been pretty harsh on the warring camps over the next generation DVD standard, pointing out, frankly, that most people just didn't care, and the longer the two sides battled, the worse the problem would get. However, even given that I wouldn't have expected the latest news that Blu-ray sales have plummeted from January to February, following its eventual win in the standards battle. Research group NPD chalks up the sales drop to the high prices of Blu-ray DVD players... but that doesn't make any sense. The players were already expensive -- so you'd at least expect sales to remain constant, even if selling prices may have bumped up a bit without the HD DVD competition.

My guess is that a few different things may have impacted the decline in sales. First, there's the seasonal aspect of it (and February is a short month). But, perhaps even more important is that the whole standards battle itself turned users off from any form of next generation DVDs. Those who were HD DVD early adopters are pissed off that they bet on the wrong horse, and those who didn't follow the space closely just know that some folks got screwed -- and don't want to take the chance. One other factor may be the widespread stories warning people not to buy Blu-ray, because the player profile is getting updated, and many older players are not upgradeable. Either way, the backers of Blu-ray can't be all that thrilled that the end of the standards battle didn't lead to a jump in sales. Perhaps they should have spent a bit more time coming up with reasons for consumers to buy rather than wasting all that time fighting with HD DVD.

Filed Under: blu-ray, hd dvd, sales, standards battles


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  1. identicon
    Ima Fish, 1 May 2008 @ 12:02pm

    As I've said before, from the perspective of the living room couch most people would not be able to tell the difference between a Blu-ray from an up-sampled DVD on a 720p TV. Similarly, most people would not be able to tell the difference between a Blu-ray and an up-sampled DVD on a 46" or less 1080p TV. In other words, to the vast majority of people there would not be a sufficient difference to warrant upgrading.

    With DVDs you can easily (but illegally) put them on your iPod. You can take them in the car. Because DVD players are cheap, you can play them from any room in the house. DVDs are simply more versatile than Blu-rays.

    And DVDs simply work. There have been numerous reports of Blu-rays such as "Live Free or Die Hard" simply not working due to DRM crap. People are sick of upgrading their computers, so they certainly do not want to upgrade their components. People expect, no, they demand that such devices just work.

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