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Despite Winning The HD Format War, Blu-Ray Sales Dropped

from the whoops dept

We've been pretty harsh on the warring camps over the next generation DVD standard, pointing out, frankly, that most people just didn't care, and the longer the two sides battled, the worse the problem would get. However, even given that I wouldn't have expected the latest news that Blu-ray sales have plummeted from January to February, following its eventual win in the standards battle. Research group NPD chalks up the sales drop to the high prices of Blu-ray DVD players... but that doesn't make any sense. The players were already expensive -- so you'd at least expect sales to remain constant, even if selling prices may have bumped up a bit without the HD DVD competition.

My guess is that a few different things may have impacted the decline in sales. First, there's the seasonal aspect of it (and February is a short month). But, perhaps even more important is that the whole standards battle itself turned users off from any form of next generation DVDs. Those who were HD DVD early adopters are pissed off that they bet on the wrong horse, and those who didn't follow the space closely just know that some folks got screwed -- and don't want to take the chance. One other factor may be the widespread stories warning people not to buy Blu-ray, because the player profile is getting updated, and many older players are not upgradeable. Either way, the backers of Blu-ray can't be all that thrilled that the end of the standards battle didn't lead to a jump in sales. Perhaps they should have spent a bit more time coming up with reasons for consumers to buy rather than wasting all that time fighting with HD DVD.

Filed Under: blu-ray, hd dvd, sales, standards battles


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  1. identicon
    Shelley, 1 May 2008 @ 8:03pm

    Myth busting:

    The real issue, as mentioned elsewhere, is the economy. Sales of everything have tanked.

    As for up-converting being as good as blu-ray, I have both blu-ray and up-converting and I can most definitely see the difference. However, I will not be replacing my old DVDs--only a few treasured and new purchases. Everything costs more now, and food and gas come first.

    Prices of blu-ray players have remained static, and any minor fluctuation is due to seasonal differences.

    Older blu-ray models will be able to play the movies, but may not be able to use the special features. Since most people buy movies for the movies, not being able to upgrade the blu-ray player is really not an issue.

    The average Jack and Jill does not care about DRM.

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