Despite Winning The HD Format War, Blu-Ray Sales Dropped

from the whoops dept

We've been pretty harsh on the warring camps over the next generation DVD standard, pointing out, frankly, that most people just didn't care, and the longer the two sides battled, the worse the problem would get. However, even given that I wouldn't have expected the latest news that Blu-ray sales have plummeted from January to February, following its eventual win in the standards battle. Research group NPD chalks up the sales drop to the high prices of Blu-ray DVD players... but that doesn't make any sense. The players were already expensive -- so you'd at least expect sales to remain constant, even if selling prices may have bumped up a bit without the HD DVD competition.

My guess is that a few different things may have impacted the decline in sales. First, there's the seasonal aspect of it (and February is a short month). But, perhaps even more important is that the whole standards battle itself turned users off from any form of next generation DVDs. Those who were HD DVD early adopters are pissed off that they bet on the wrong horse, and those who didn't follow the space closely just know that some folks got screwed -- and don't want to take the chance. One other factor may be the widespread stories warning people not to buy Blu-ray, because the player profile is getting updated, and many older players are not upgradeable. Either way, the backers of Blu-ray can't be all that thrilled that the end of the standards battle didn't lead to a jump in sales. Perhaps they should have spent a bit more time coming up with reasons for consumers to buy rather than wasting all that time fighting with HD DVD.

Filed Under: blu-ray, hd dvd, sales, standards battles


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  1. identicon
    Anonymous Coward, 1 May 2008 @ 3:09pm

    Of course sales dropped. No one wanted into this format war in the first place. So, we waged war on the upper crust. People with large amounts of money did the deciding. I know I can't afford one. Then there'd inevitably be the replacement of all my fav movies to one of the two formats. If I chose poorly, then I'm left with something thats a dead end piece of equipment. DVD's are relatively inexpensive and quite abundant. HD-DVD and Bluray occupy small tiny shelves where I live. The format war smacks of "I'm cool" cause I have one sociopathical acceptance. Gas is through the roof, inflation is on the rise....FUCK bluray.......FUCK HD-DVD. I need my job and an inexpensive way to get entertainment. When are people going to understand that we have gotten tired of the must have the newest piece of crap? Audiophiles bicker about if digital sounds better than non digital...if the vacuum tubes of old stereo's sounds better than the MP3 player. Videophiles do the same damn thing. I sit down to a movie to relish in the story, action, drama.....not if I can see EVERY hair on King Kong's balls. So, the 3.95 rental DVD and my Dual Layer DVD writer, along with 12 bucks worth of blanks...do the god damn math. idiots.

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