by Mike Masnick

Filed Under:
coffee, lifestyle, music, music label


And On Second Thought, Maybe Starbucks Shouldn't Be In The Music Business

from the core-competencies dept

We've chronicled Starbucks' successes and failures as it tiptoed into the music industry over the past few years. The ubiquitous coffee shop was trying to position itself as a "lifestyle" brand. After successes in selling the albums it regularly played in stores, the company went so far as to set up its own record label. While we noted that this was an interesting play, it seemed like it would really only work if the the company didn't try to become a normal record label. Unfortunately, it seems like that's exactly what it did. It focused on selling albums, rather than the wider musical experience, and pretty much relied on the Starbucks connection to boost sales. That just wasn't going to cut it -- so it should come as little surprise that the suddenly struggling company is handing over the record label to someone else to deal with. Starbucks will continue to look for music to sell in its stores -- it just won't be producing albums anymore. This makes plenty of sense since Starbucks never really seemed to have much of a plan to do anything really innovative in the music business, and right now it probably has a lot more important things to concentrate on.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    kelsey williams, 27 Mar 2009 @ 11:02am

    thank you steve.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Show Now: Takedown
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.