Growing Number Of ISPs Injecting Own Content Into Websites

from the this-is-not-a-good-trend dept

With growing concerns over companies like Phorm and NebuAd enabling ISPs to insert their own ads into your web surfing, some researchers decided to see if this is already happening -- and were surprised to find it more prevalent than they expected. It's still not a huge number, but in tests, they found that there definitely are some ISPs already using such technology to inject ads, though they tend to be smaller "no name" ISPs. The one big exception was XO Communications -- though XO claims that any ad injections must be done by downstream resellers of its wholesale service. Either way, this ought to raise some questions about what rights ISPs have to get in the middle and alter the data that you requested and which was served by a third party.
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Filed Under: ads, clickstream, isps
Companies: nebuad, phorm

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  1. identicon
    Vincent Clement, 18 Apr 2008 @ 4:26am

    Re: Why is this a surprise to you, Mike?

    There is no similarity between a cable company displaying ads on the on-screen menu and an ISP injecting their own ads into content you requested.

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