Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

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  1. identicon
    Christopher Robert Mohr Sr., 24 Jan 2009 @ 7:17am

    Re: I hate going to the movies!

    If you could be more than 100% right, that's what you'd be. When I was a kid, if you caused a ruckus . . . out you would go. Going to the movies in today's world is just plain dumb. You have to pay a sitter probably. You have to pay for dinner. You have to pay for parking. Then there is the exorbitant cost of the movie ticket. And now, for 3D (which is good) they charge more (which is bad and dumb). The topper is all you have to put up with once you are in your seat. I think you covered it quite well. A few things I think you left out is all the coughing and sneezing you have thrust upon you. The overloud music and sound effects. And half the time you freeze your ass off, at least I used to. I rent movies. I can watch nude if I wish. I can control the temperature and the volume. I can stop the movie and go to the bathroom without missing ten minutes of the movie. I can go back and watch something I may have missed while bending over to pick up a drink that didn't cost a small fortune. In the event it was a really great movie I can watch it again without paying another ten bucks or so. No doubt about it, you hit the nail on the head.

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