Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

Filed Under: 3d movies, movies, social experience, theaters


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  1. identicon
    William, 16 Apr 2008 @ 3:50am

    Try ticket prices in the UK

    Prices are WAY too expensive as they are. I've lived in North America and moved to Britain, where ticket prices are about £8 - £11 each.

    So with just two adults going to catch a film, you would have to pay ...

    £10 x 2 = £20
    Popcorn & Drinks = £15
    Transit = £5 for each way or petrol = £10

    Approx. £40 - £45, which means at least $80 - $95 in the US.

    No one will pay for prices even higher than that!

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