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Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

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  1. identicon
    Anonymous Coward, 17 Apr 2008 @ 6:31pm

    Re:

    I've never been to an IMAX movie, but I was skeptical of digital projectors too. I don't go to the movies all that much, but the last film I went to see was at a theater that uses only digital projectors. I have to say that the image was sharper and clearer than any other film I can remember seeing in the theater.

    Digital projection will be better than 35mm film in most theatres and chains where projection is regarded as one of those annoyances of the business. In the few theatres where film handling is taken seriously and projectors receive regular maintenance, 35mm can provide a clear, scratch-free presentation for hundreds of showings, despite what the pro-digital hypesters may say.

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