Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

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  1. identicon
    Rekrul, 17 Apr 2008 @ 3:45am

    And we all know that one eyed movie enthusiasts are the majority of the theater-goer population... I'm sure they won't miss your $12.95.


    Your level of compassion is amazing. You truly are a wonderful human being!

    I can't help but cringe whenever IMAX is mentioned, now that the IMAX Corporation wants to cheapen the brand by replacing their signature ultra-high-resolution 70mm film format with digital projectors that probably won't measure up. Such is the price of progress...


    I've never been to an IMAX movie, but I was skeptical of digital projectors too. I don't go to the movies all that much, but the last film I went to see was at a theater that uses only digital projectors. I have to say that the image was sharper and clearer than any other film I can remember seeing in the theater.

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