Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

Filed Under: 3d movies, movies, social experience, theaters


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  1. icon
    John (profile), 16 Apr 2008 @ 3:23pm

    About the whole camcording issue

    Some people say that 3D movies are the way for studios to combat the "camcorder menace".

    I'll assume you've never been to a p2p site or used p2p software. If you have, you'll notice that most movies and TV shows usually come with descriptions in their titles such as "DIVX" and "HDTV" and even "XVID".

    In plain English, these terms mean that the copy which is available to download was made from a high-definition source, either broadcast on HD-TV or copied from a HD master source. These copies may even have Dolby or THX surround sound!

    In further plain English, why the **** would anyone download (or even share) a crappy, jittery, horrible-audio camcorded movie when they can have an HD copy?
    (For all the marketing types out there, this is called supply and demand: if there is no demand for camcorded movies, there will be no need for people to supply or create it.)

    In further, further plain English, the "camcorder menace" is a LOT, LOT less than the "screener menace". Where do you think these HD copies come from? Yep, people who screen the movies for awards, people who get advanced copies for review, people who know people in the industry, etc.

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