Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

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  1. identicon
    Silverwolf, 16 Apr 2008 @ 1:33pm

    My $0.02

    I agree with most of what people are saying in this thread, 3d movies is a pretty big step in the right direction. However, they need to address the larger problems before it will have a significant impact.

    The Main Problems as I see it are :

    1. Ticket Prices are way too high
    2. The Commercials (Ads) shown before the movie must be stopped.
    3. Food (Concession) prices are ridiculous.

    Now,#'s 1 and 3 are directly caused by Greedy Hollywood because essentially all the revenue from ticket sales goes strait to Hollywood, the theaters don't get to keep any of it.

    So, in order to make any money the theaters inflate the price of Food and that's where their income comes from.

    I don't know where the revenue for the pre-roll ads goes to but my thoughts about it are this; People put up with Advertising (Commercials) on public access TV because they don't pay to receive it, The Ads are the payment, but we pay (through the nose) to see a movie in a theater and thusly, there shouldn't be any ads.

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