Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

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  1. identicon
    3D guy, 16 Apr 2008 @ 9:41am

    I quit going to the (Hollywood type film) theatres years ago. Unless I win a free pass, and that was 3 years ago. But why should anyone invest in anything more than the movie? Forget the popcorn and pop, really! Drink a lot of water before and after the show, as well as a home cooked meal either before or after. Save on that!

    This thread is about 3D, which I love. Having said the above, the ONLY flicks I go out of my way to see are the 3D ones. And I see maybe one a year. I just U2 3D, and I am not a fan of U2. But it was great because, being a musician, I could see much more than what one would see on a flat screen. Plus, it made the music more exciting. So these types of concert 3D films are welcome. May help to boost lost CD revenue, too?

    I say bring on the 3D!

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