Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

Filed Under: 3d movies, movies, social experience, theaters


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  1. identicon
    TheDock22, 16 Apr 2008 @ 7:11am

    Not a fan of the 3D

    I went and saw my favorite movie in 3D (Nightmare Before Christmas just this last October) and it was great and all, but kind of pricey. Also it is not just people with severe eye trouble that can't see 3D movies. I have astigmatism in both eyes and while I could "see" the 3D everything was sort of fuzzy. Kind of a waste of money to see a fuzzy movie.

    I actually wanted to go watch a movie in the theater until I found out it was only being offered in 3D. Needless to say, some people will flock and others will be deterred. In the end I do not think 3D will attract more people to the theater; the movie going population will stay about the same.

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