Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

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  1. identicon
    Anonymous Coward, 16 Apr 2008 @ 6:47am

    Don't increase prices, improve the experience.

    Mike is right, Theatres need to improve the experience of going to a movie, make it more fun and worthwhile. Sure i could sit at home and watch a movie by myself, or invite a couple friends over, but does that really beat getting the whole "gang" together for a guys night out, and catch a movie and a couple beers afterward? The main thing that ruins going to the movies for me and my friends is the prices, 7-8 bucks for a movie? The little kids aren't such a problem as we strategically plan showings after 10 at night(our city has a curfew, and the cops are always at the theatre at 10 shooing them away). The main problem is price. You have to make me feel like the experience is worth the money i give you. So spend a little money improving the experience and instead of raising prices to make the money back up, me an my friends will go to the movies more often, and so will a lot of people, so you'll increase your customer base and make your money back there rather than raise prices and drive a few more people away and keep most coming back and make only a little more money in the short run rather than increasing profit over the long run. Theatres and the entertainment industry in general have to start thinking long term rather than what's the quickest way they can squeeze the next couple million out of their customers.

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