Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

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  1. identicon
    Anonymous Coward, 16 Apr 2008 @ 6:00am

    We have a small theater in the city that shows independent and foreign language films(subed) here. I go to it alot. The ticket prices are about the same, but I get films which aren't playing at the big megaplex, a larger selection of snacks(including a decent beer selection), and the crowds are more respectful of actually staying silent. The theater is also nicer, it has a nifty throwback feel to it from the golden age of hollywood. If theaters want to prosper, they need to do more things like this. It targets a specific type of crowd in what it offers, and it caters to them and them alone. It doesn't try to pull in the teen demographic, or the children, and with the movies it shows.. you rarely see anyone below the age of 23-24 in it. And you know what? Its always packed. Stop building megaplexes, and start building targeted theaters toward different demographics of customer base.

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