Next Up On Movie Theaters' List To Remain Relevant: 3D Movies

from the well,-it's-a-start dept

It is beginning to look like movie theater owners are finally (finally!) coming to terms with the fact that they can't just sit back and whine about home theaters. Instead, they need to actually compete and offer a better experience, not easily replicated at home. In the last month, we've seen a few different stories suggesting that theater owners at least understand part of this. As we've noted, they're investing in IMAX screens and building luxury theaters. The latest is that they're trying to do a lot more 3D movies where the overall experience is enhanced by seeing it in a big theater. These are all steps in the right direction, and things that need to be done, but it would be nice if they fixed the core problems first: making the theaters comfortable, clean and mostly free from distraction. Also, it appears that all of these stories focus on how the theater owners are looking to increase prices for these "new" types of movie experiences. Considering how overpriced some folks already think movies are, theater owners might want to be careful about how much extra they're charging, or no one will come check out these innovations in the first place.

Filed Under: 3d movies, movies, social experience, theaters

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  1. identicon
    Nobody, 16 Apr 2008 @ 3:17am

    Price problems

    Matinee tickets for 2 adults + 2 children ~$30.
    Popcorn & Drinks ~$15.
    Gas to get to the theater ~$5.

    Total $60

    And for this I get to watch the movie once. I also have to deal with: Limited choices of snacks/drinks, talking over the dialog, idiots that won't turn off their cell phone, screaming and crying infants/children that should have been left with a sitter, I can't pause or rewind if I need to use the bathroom, parking and traffic, etc.


    Wait 3-9 months and buy the movie on DVD ~$20.

    Even if I just watched it once and threw it in the trash I save money and aggravation. Plus, I generally get some nice extras like commentary tracks, behind the scenes videos and such.

    Gee, I wonder what is going to happen if the prices keep going up?

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