by Mike Masnick
Fri, Apr 11th 2008 7:42pm
Last month, we discussed how behavioral targeting of advertising risked seriously creeping people out, if it reached that "uncanny valley" of being a little too targeted, but not yet useful. It seems that behavioral targeted advertising firms are trying to deal with this by working together to come up with a set of standards covering what topics are taboo when it comes to targeted advertising. Cancer and AIDS patients, rejoice. Advertisers have decided not to target you. However, if you're old, addicted to drugs, religious, a convicted felon or dead, you're fair game. Dead? Well, the ad group says it meant the "death" category to be for targeting ads at relatives making funeral plans ("Death in the family? Get a casket for 20% off!"). How thoughtful of those advertising groups.
If you liked this post, you may also be interested in...
- Baltimore Ravens Owner Has Ingenious Solution For NFL Ratings Drop: Stop Annoying Fans With Too Many Ads
- Facebook Finds More Broken Metrics, Metrics Industry Rejoices
- Companies Keep Asking Us To Track You; We'd Rather You Be Protected From Tracking
- Will Cutting Off Ads From Google & Facebook Really Stop Fake News?