Bad Ideas: Blockbuster Planning Yet Another Set Top Box Offering
from the please-don't-do-it dept
If Netflix and Blockbuster were being smart about this, they'd actually agree to an open standard to allow consumer electronics makers to build into systems so that people could sign up for whichever movie download service they want. They won't do this because they think (short-sightedly) that this only helps their competitors while losing the "lock-in" that a proprietary solution would have. That's the wrong way of thinking about it, however. The proprietary, limited, solution will fail because it won't provide enough value. Therefore, the comparison isn't between helping a competitor or having the field to yourself. It's between a strategy that will cost a lot of money and ultimately fail, or one that will be cheaper and will most likely succeed, even if it means sharing some of that success with competitors. I don't know about you, but I'd prefer a success to a failure any time -- even if it means my competitors succeed as well.