Why Offer 3G Service At All If You Limit Speeds To Less Than 2.5G?

from the please-'splain-it-to-us-tech-nerds dept

You have to hand it to those UK mobile operators and their disdain for their own customers' wishes. Remember how a top exec at 3 UK once declared that customers were "nuts" if they wanted to be able to access the full internet from their mobile phones (rather than the extremely limited selection of content chosen and gated by 3 UK). Eventually 3 realized that it was wrong and its customers weren't nuts, but it would appear that 3's competitor O2 is equally anti-customer. Apparently, the company has recently put a cap on its downstream 3G speeds at 128k. This is for their 3G service -- you know, the one that mobile operators had promised would bring "broadband" speeds wirelessly. Even worse, it appears that this 128k is even slower than its 2.5G EDGE network. As for how the company feels about its customers -- it may not have called them "nuts" but it came close. PR folks from the company accidentally called a reporter while talking about how to "position" this story, claiming that it was only "techie nerds" who cared about this sort of thing. I imagine that O2 may discover that it has a lot more "techie nerds" as customers than it thought -- and they'll look for opportunities to support other providers.

Filed Under: 3g, speed cap, uk
Companies: 3 uk, o2


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  1. identicon
    Jake, 11 Apr 2008 @ 2:48pm

    Having found myself dependent on the GPRS functions of a RAZR for checking my email for nearly a month over the summer, for reasons too involved to be worth going into here, I have to say I can see where that 3 executive is coming from. Still, I don't give it long before the Advertising Standards Agency weighs in on this.

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